Marketing Faculty Media Mentions

3 retail deals that went awry this year

Marianne Klinker — Mon, 31 Oct 2022 20:10:36 +0000

3 retail deals that went awry this year Marianne Klinker Mon, 10/31/2022 - 16:10

A number of retail mergers and acquisitions went awry in 2022. So what’s in store for 2023?

"If this holiday season doesn’t go well, then you’re probably going to see more talks of mergers and acquisitions,” said Gautham Vadakkepatt, director of the Center for Retail Transformation, in an interview with Retail Dive.

Read the full article.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

Center for Retail Transformation

Skip the line: Advanced checkout tech is surging among c-stores

Marianne Klinker — Wed, 26 Oct 2022 12:15:11 +0000

Skip the line: Advanced checkout tech is surging among c-stores Marianne Klinker Wed, 10/26/2022 - 08:15

From old-fashioned self-scan machines to stores with no physical checkout at all, the options are growing for improving the experience. There are a few reasons these technologies are gaining steam. “First, of course, is the labor shortage that we’re dealing with,” said Gautham Vadakkepatt, marketing professor and director of the Center for Retail Transformation in an interview with C-Store Dive.

Read the full article.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

Center for Retail Transformation

The 'Catch-22' That's Keeping Aging Malls Stuck In Limbo

Marianne Klinker — Mon, 24 Oct 2022 12:21:54 +0000

The 'Catch-22' That's Keeping Aging Malls Stuck In Limbo Marianne Klinker Mon, 10/24/2022 - 08:21

Hundreds of shopping malls across the country require substantial investment to stay alive in today’s market, but disagreements over how much the properties are worth — even among professional appraisers — have left many of them sitting stagnant.

Gautham Vadakkepatt, director of the Center for Retail Transformation, told BisNow he has seen mall valuations fall “astronomically” in recent years. He said customers who can buy most products online don’t want to drive to malls unless it is providing a special experience, and many malls haven’t maintained a strong enough tenant mix to make it worth the trip.

Read the full article.

Topics

Costello College of Business Faculty Media Mentions

Center for Retail Transformation

Marketing Faculty Media Mentions

2022 State Farm Insurance Review

Marianne Klinker — Wed, 12 Oct 2022 11:31:53 +0000

2022 State Farm Insurance Review Marianne Klinker Wed, 10/12/2022 - 07:31

In This Story

Russell Abratt

Marketing Professor Russell Abratt is quoted as an expert in WalletHub's 2022 Stat Farm Insurance Review.

Read the full article.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

Strategic brand factors that moderate the impact of business cycles on brand equity

Marianne Klinker — Fri, 16 Sep 2022 12:24:22 +0000

Strategic brand factors that moderate the impact of business cycles on brand equity Marianne Klinker Fri, 09/16/2022 - 08:24

How are some brands able to ride the wave of macroeconomic expansions while others are better able to successfully weather contractions? In an interview with Phys.org, Marketing Professor Tarun Kushwaha talks about his new paper in the Journal of Marketing that examines how six brand attributes affect how well a brand performs during economic expansions and contractions.

Read the article.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

Retail Crime on the Rise: Expert Advice on How Retailers Can Protect Stores and Associates

Marianne Klinker — Fri, 09 Sep 2022 13:50:53 +0000

Retail Crime on the Rise: Expert Advice on How Retailers Can Protect Stores and Associates Marianne Klinker Fri, 09/09/2022 - 09:50

Gautham Vadakkepatt, director of the Center for Retail Transformation and marketing professor, provided some expert advice on mitigating retail crime in an interview with Retail TouchPoints.

Read the full article.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

Center for Retail Transformation

Transforming the Retail Industry with Gautham Vadakkepatt, Ricardo Belmar and Jeff Roster

Marianne Klinker — Thu, 25 Aug 2022 12:45:35 +0000

Transforming the Retail Industry with Gautham Vadakkepatt, Ricardo Belmar and Jeff Roster Marianne Klinker Thu, 08/25/2022 - 08:45

In this episode of the RETHINK Retail podcast, Center for Retail Transformation Director Gautham Vadakkepatt discusses the center's recent panel discussions on a myriad of key trends impacting the retail landscape, such as sustainability, the metaverse, frictionless retail, and more.

Listen to the podcast.

View recordings of the center's panel discussions here.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

Center for Retail Transformation

Ask the Experts: Best American Airlines Credit Card

Marianne Klinker — Mon, 08 Aug 2022 20:18:02 +0000

Ask the Experts: Best American Airlines Credit Card Marianne Klinker Mon, 08/08/2022 - 16:18

In This Story

Laurie A. Meamber

Laurie Meamber, associate professor of marketing, talks to WalletHub about airline credit cards.

Read the full article.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

The Future of Retail

Marianne Klinker — Fri, 05 Aug 2022 15:19:44 +0000

The Future of Retail Marianne Klinker Fri, 08/05/2022 - 11:19

Recently, retail innovation has accelerated to a level never witnessed before. Associate professor of marketing and director of the Center for Retail Transformation Gautham Vadakkepatt discusses the future of retail on this episode of The Future Of podcast.

Listen to the podcast.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

Center for Retail Transformation

Store-In-A-Store Concept Part Of Retail's 'Grand Experiment'

Marianne Klinker — Wed, 27 Jul 2022 16:00:55 +0000

Store-In-A-Store Concept Part Of Retail's 'Grand Experiment' Marianne Klinker Wed, 07/27/2022 - 12:00

A growing cadre of big-name American retailers are joining forces to better weather an unfavorable economic climate. Most recently, WHP Global, which owns the Toys R Us brand, struck a deal to open locations within Macy’s department stores across the U.S. Gautham Vadakkepatt, director of the Center for Retail Transformation and associate professor of marketing at the ��AV School of Business, shared his thoughts on this move with Bisnow.

Read the full article.

Topics

Costello College of Business Faculty Media Mentions

Marketing Faculty Media Mentions

Center for Retail Transformation