impact fall 2024 / en The NYPD gave officers iPhones. Here’s what we learned about race and policing /news/2024-06/nypd-gave-officers-iphones-heres-what-we-learned-about-race-and-policing <span>The NYPD gave officers iPhones. Here’s what we learned about race and policing</span> <span><span lang="" about="/user/1106" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Jennifer Anzaldi</span></span> <span>Tue, 06/04/2024 - 12:50</span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/bgreenwo" hreflang="en">Brad Greenwood</a></div> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">The controversy about biased policing seems to draw endless fuel from race-based differences in public perception. Simply put, the vast majority of White citizens in the United States believe the police are doing a good job, including on issues of racial equality, while a similar percentage of Black citizens <a href="https://www.pewresearch.org/social-trends/2016/09/29/the-racial-confidence-gap-in-police-performance/#wide-racial-gaps-in-views-of-police-performance" title="Learn more.">hold the opposite opinion</a>. And while a growing number of studies have indicated persistent patterns of racial discrimination in policing, an emergent concern among scholars is that the data these papers rely on are also subject to baked-in biases, since they often derive from officers’ self-reports of their own behavior.</span></p> <figure role="group" class="align-left"><div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq291/files/styles/small_content_image/public/2023-05/brad-greenwood.jpg?itok=Tr3bfzzH" width="350" height="350" alt="Brad Greenwood" loading="lazy" typeof="foaf:Image" /></div> </div> <figcaption>Brad Greenwood</figcaption></figure><p>Enter <a href="https://business.gmu.edu/profiles/bgreenwo" title="Learn more.">Brad Greenwood</a>, professor of information systems and operations management at the <a href="https://business.gmu.edu/" title="Costello College of Business | AV">Donald G. Costello College of Business</a> at AV. One of his research interests lies in how digital technologies are bringing unprecedented transparency to police practices. For example, Greenwood’s 2022 paper documented how the introduction of body-worn cameras for the New York Police Department (NYPD) resulted in a significant reduction in abuse-of-authority complaints. </p> <p>His latest work on policing is forthcoming in <em>Proceedings of the National Academy of Sciences</em>. Along with Gordon Burtch from Boston University and Jeremy Watson from the University of Minnesota, Greenwood examined the recent rollout of iPhones across the NYPD, which included a series of digital tools designed to replace the handwritten memo books officers previously relied on. Instead of scribbling in the physical books, which NYPD officers were required to hang onto even into retirement, officers could log their activities directly into a centralized database maintained by the NYPD. These detailed digital records shed fresh light on how cops spend their time—and attention—on the beat. </p> <p>The researchers tracked data on NYPD stops and complaints in 2017 and 2018, the period when iPhones were being rolled out across precincts in New York City. A curious pattern emerged. There was an 18% increase in reported stops after a precinct received iPhones, which would be consistent with the digital tools making it easier for officers to report a citizen interaction. Further, the researchers discovered that this increase resulted in neither more arrests nor more complaints from the public. It wasn’t, therefore, that the phones were somehow causing the police to stop people more often, but rather that so-called “unproductive stops”—those leading to no further action—were being reported more often.</p> <p>However, when breaking the results down across White and non-White citizens, the researchers found that unproductive stops involving non-White citizens were entirely responsible for the increase. In other words, the observed changes were based on police encounters with non-White members of the public, that would likely have gone unreported in the days of pen and paper. More specifically, after switching to the smartphone system, officers logged 22% more stops involving non-White citizens, while the number of reported stops of White citizens remained unchanged. These are statistical averages—the pattern was more marked in high-crime neighborhoods and those with a greater proportion of non-White residents.</p> <p>Greenwood offered an interpretation of the finding: “The concern here is that we have an underreporting, which is concentrated in certain groups and means that we need to be cautious when interpreting prior work. On the one hand, it opens the door to bias in police interactions with civilians being worse than initially anticipated, at least based on the frequency of stops. On the other hand, it could mean that older data doesn’t accurately reflect the likelihood of an arrest once a stop occurs. And we need to be doubly cautious, because we don’t know if officers are reporting stops more frequently just because it is easier, or for some other reason.” </p> <p>Greenwood cautions against making sweeping conclusions based on the study. “The only thing we know for sure is that more and deeper work is needed by scholars and policy makers to ensure transparency between law enforcement and the people they are charged to protect,” he said.</p> <p>On the whole, however, the study raises the possibility that race-based disparities in policing are not only very real, but may have been underestimated thus far because of reporting gaps.</p> <p>As police officers are not obligated to document all civilian interactions, their decisions regarding what—and what not—to report can be biased. The introduction of new technology, as in the case of the NYPD, can help counter such biases, but is not the only avenue worth pursuing. The researchers recommend that police departments “investigate the appropriate organizational complements (i.e., policies and procedures) necessary to uncover and eliminate such biases.”</p> <p>  </p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/13796" hreflang="en">Costello College of Business Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/13131" hreflang="en">ISOM Faculty Research</a></div> <div class="field__item"><a href="/taxonomy/term/271" hreflang="en">Research</a></div> <div class="field__item"><a href="/taxonomy/term/20301" hreflang="en">impact fall 2024</a></div> </div> </div> </div> </div> </div> Tue, 04 Jun 2024 16:50:43 +0000 Jennifer Anzaldi 112411 at Costello College of Business at AV Announces David Tarter as New Executive Director for Center for Real Estate Entrepreneurship /news/2024-05/costello-college-business-george-mason-university-announces-david-tarter-new-executive <span>Costello College of Business at AV Announces David Tarter as New Executive Director for Center for Real Estate Entrepreneurship </span> <span><span lang="" about="/user/1166" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Greg Johnson</span></span> <span>Tue, 05/21/2024 - 11:10</span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div class="layout__region region-first"> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p>Fairfax, Virginia (May 15, 2024)—<a href="https://business.gmu.edu/" title="Learn more.">Costello College of Business</a> at AV proudly welcomes David Tarter as the new Executive Director for the <a href="https://business.gmu.edu/centers/center-for-real-estate-entrepreneurship" title="Learn more.">Center for Real Estate Entrepreneurship (CREE)</a> and <a href="https://business.gmu.edu/programs/graduate-degree-programs/ms-real-estate-development" title="Learn more.">Master’s in Real Estate Development Program</a>. As the former five term Mayor of the City of Falls Church and an attorney with decades of legal and real estate experience, Tarter will work toward expanding experiential learning opportunities while building the size, reputation, and impact of Costello’s real estate programs and the Center. <a> </a></p> <figure role="group" class="align-left"><div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq291/files/styles/small_content_image/public/2024-05/dsc_5306.jpg?itok=6260heVQ" width="309" height="350" alt="David Tarter" loading="lazy" typeof="foaf:Image" /></div> </div> <figcaption>David Tarter. Photo by Jeffrey Porovich/Costello</figcaption></figure><p><span><span><span><span lang="EN" xml:lang="EN" xml:lang="EN">“We are thrilled to have someone with </span>David Tarter<span>’s considerable experience and knowledge as our new Executive Director to take the Center to the next level,” said Ajay Vinzé, dean of the Costello College of Business. “David will enhance the experience that students have come to expect at </span>CREE while also<span> increasing their career readiness. His unique background and skill set will allow Costello to expand collaboration and innovation opportunities within the real estate community, for the benefit of our students.”</span></span></span></span></p> <p><span><span><span>As Mayor of Falls Church from 2014 to 2023, Tarter was instrumental in the City’s efforts to revitalize its aging downtown and promote smart growth development. During his tenure, he led the effort for 1.2 million square feet of transit-oriented development near the West Falls Church Metro station through an innovative public-private partnership. With a focus on walkability and street level vibrancy, Tarter helped attract new businesses like Whole Foods, Harris Teeter, and other grocery stores, a downtown multi-screen theater, hotels, senior living, office, and other new development. He has also testified before Congress on behalf of the City on local government matters. Prior to elected office, he chaired the City’s Economic Development Authority, which led the creation of Falls Church’s “Little City” brand.</span></span></span></p> <p><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span>While Mayor, he served as elected Chair of the Northern Virginia Regional Commission (NVRC), a coalition of 13 local governments, where he was honored by the Virginia Association of Planning Districts with the Gordon N. Dixon Award for outstanding regional leadership during the coronavirus pandemic. Tarter also was elected as the President for the Metropolitan Washington Council of Governments, a regional body comprised of elected officials from Virginia, Maryland, and Washington, D.C. governments facilitating cooperation among the region’s 5.7 million residents. </span></span></span></span></p> <p><span><span><span><span lang="EN" xml:lang="EN" xml:lang="EN">He previously founded Tarter Nova Law PLC, a boutique firm specializing in commercial real estate where he was lead counsel for governmental entitlements, land use approvals, and transactions for billions of dollars of transit-oriented developments and smart growth projects, including rezonings, site plans, and special exceptions for multi-family residential, office, hotel, and special purpose projects. He has been </span><span>recognized by his peers as a “Top Attorney” by Martindale-Hubbell, Northern Virginia Magazine, and Arlington Magazine.</span></span></span></span></p> <p><span><span><span><span lang="EN" xml:lang="EN" xml:lang="EN">Prior to founding his own firm, he was a partner at Lawson, Tarter & Charvet, P.C., specializing in commercial real estate where representative matters included Metropolitan Park, a master planned by internationally recognized architect Robert A.M. Stern for over 3,000 residential units and now home to Amazon HQ2, as well as the Crystal City Sector Plan, where he represented one of the region’s largest property owners in Arlington County’s 40-year plan for Crystal City. </span></span></span></span></p> <p><span><span><span>Bridging the gap between academia and practice, the Center for Real Estate Entrepreneurship addresses the critical issues affecting the real estate industry and the future of the built environment. The Center supports graduate, undergraduate, and non-degree academic programs by providing scholarships for students, industry association memberships, networking opportunities, career advising, and numerous extra-curricular educational programs such as lectures from industry leaders, a unique student investment fund class, case study tours, webinars, and conferences. </span></span></span></p> <p><span><span><span>To learn more about the Centers for Excellence at AV, visit <a href="http://business.gmu.edu/centers" title="Centers for Excellence | AV Costello College of Business"><span>business.gmu.edu/centers</span></a>. </span></span></span></p> <p><span><span><span><strong>About AV</strong></span></span></span><br /><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span>AV is Virginia’s largest public research university. Located near Washington, D.C., Mason enrolled more than 40,000 students from 130 countries and all 50 states. Mason has grown rapidly over the last half-century and is recognized for its innovation and entrepreneurship, remarkable diversity, and commitment to accessibility. In 2023, the university launched Mason Now: Power the Possible, a one-billion-dollar comprehensive campaign to support student success, research, innovation, community, and stewardship. Learn more at </span></span></span></span><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><a href="http://www.gmu.edu/" title="AV"><span><span>gmu.edu</span></span></a><span><span>.</span></span></span></span></span></p> <p><span><span><span><strong><span lang="EN" xml:lang="EN" xml:lang="EN"><span>About Costello College of Business at AV</span></span></strong></span></span></span><br /><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span><span>The Donald G. Costello College of Business at AV is one of the largest business schools in Virginia, and is located near Washington, D.C., and in South Korea. The AACSB-accredited college prepares undergraduate and graduate students from the U.S. and across the globe for career success in business and government, through its research-based faculty and focus on multi-disciplinary academic programs, inclusive entrepreneurship, modular education, and corporate partner engagement. </span></span></span></span></span><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span>Learn more at </span></span></span></span><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><a href="https://business.gmu.edu/" title="Costello College of Business | AV"><span>business.gmu.edu</span></a></span></span></span><span lang="EN" xml:lang="EN" xml:lang="EN"><span><span><span>.</span></span></span></span></p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/8206" hreflang="en">Center for Real Estate Entrepreneurship</a></div> <div class="field__item"><a href="/taxonomy/term/4111" hreflang="en">Press Releases</a></div> <div class="field__item"><a href="/taxonomy/term/13671" hreflang="en">Master's in Real Estate Development Program</a></div> <div class="field__item"><a href="/taxonomy/term/20301" hreflang="en">impact fall 2024</a></div> </div> </div> </div> </div> </div> Tue, 21 May 2024 15:10:30 +0000 Greg Johnson 112241 at Sustainability MBA elective matches student teams with partner companies /news/2024-05/sustainability-mba-elective-matches-student-teams-partner-companies <span>Sustainability MBA elective matches student teams with partner companies</span> <span><span lang="" about="/user/1166" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Greg Johnson</span></span> <span>Thu, 05/16/2024 - 11:09</span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">When hearing the term “sustainability” in business circles, there’s often a misconception that it hinders growth. For the last three years, the MBA elective course Environmentally Sustainable Operations has offered interested graduate students from across AV the opportunity to work with companies from multiple industries on making the business case for sustainability. </span></p> <figure role="group" class="align-left"><div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq291/files/styles/small_content_image/public/2024-05/mbastudents-hyde.jpg?itok=gSbRmjwG" width="350" height="350" alt="Dominic Leone, Jordan Heisen, Sabrena Snow (Vice President of Partnerships and Sustainability at Hyde), Rachel Edwards" loading="lazy" typeof="foaf:Image" /></div> </div> <figcaption>Dominic Leone, Jordan Heisen,<br /> Sabrena Snow (Hyde), Rachel Edwards</figcaption></figure><p><span><span><span><span><span>Each year, new companies participate, mobilized by George Mason alumni, faculty and staff, and other community members. “I only need to have one conversation with them, and then they're on board,” says Ioannis Bellos, an associate professor of Information Systems and Operations Management (ISOM) at the <a href="https://business.gmu.edu/" title="Costello College of Business | AV">Costello College of Business</a> at AV and director of the MBA Program; Bellos developed the course and has been teaching it since Spring 2022. This latest semester the course featured consulting projects with: <a href="https://www.se.com/ww/en/" title="Schneider Electric">Schneider Electric</a>, <a href="https://4pfoods.com/" title="4P Foods">4P Foods</a>, <a href="https://www.hydelabs.ai/">Hyde</a>, <a href="https://www.maxsainnovations.com/" title="MAXSA Innovations">MAXSA Innovations</a>, and <a href="https://futureacresfarm.com/" title="Future Acres Urban Farming">Future Acres Urban Farming</a>. </span></span> </span></span></span></p> <p><span><span><span><span><span>Because of the partnership building done by Bellos and others at George Mason, this course offers an excellent experiential learning opportunity where students help real companies, gaining insight from the executives in the process. “It was an exceptional opportunity to mentor MBA students from George Mason’s Environmentally Sustainable Operations course,” says Kevin DeLeon, program manager of sustainability business at Schneider Electric. “We were excited to participate and offer students a glimpse into the practical aspect of driving sustainable improvements. This collaboration is a reflection of Schneider Electric’s mission to champion sustainability and our commitment to engaging and educating future leaders.”</span></span>  </span></span></span></p> <p><span><span><span><span><span>MBA students Rachel Edwards and Jordan Heisen had previously participated in the Global Residency program at the Costello College of Business, where they visited Sweden and Denmark to meet with businesses in the sustainability field, sparking both of their interests in the subject. For their sustainable operations project, they joined fellow MBA student Dominic Leone to work with Hyde, a </span></span><span>Washington, D.C., based company pioneering AI-driven solutions to combat excess inventory in the apparel industry</span><span><span>. The three of them worked closely with Hyde representatives to examine ways they could make their practices more sustainable. </span></span></span></span></span></p> <p><span><span><span><span><span>“Apparel clothing discarded in landfills is now visible from space,” says Sabrena Snow, Hyde’s vice president of partnerships and sustainability. “We began working with the Costello College of Business to really quantify the impact of excess inventory, and its disposal, on the environment.”</span></span></span></span></span></p> <p><span><span><span><span><span>The team of Costello MBA students examined Hyde’s business practices to see how they could best help them. </span></span></span></span></span></p> <p><span><span><span><span><span>“A lot of companies are pumping out new fashion trends,” says Leone. “If that trend is going to continue, how can we do it in a more sustainable way where we don’t overorder and have a crazy amount of excess inventory?” </span></span></span></span></span></p> <p><span><span><span><span><span>Once a week, the team met with CEO Rahul Jindal and Snow. “Going through the paper with Hyde and hearing the feedback from both representatives, they were an incredible pleasure to work with,” says Heisen. </span></span></span></span></span></p> <p><span><span><span><span><span>“By building a framework, and combining our EPA data, company interviews, and Hyde's proprietary data, the George Mason team was able to size the impact of producing and dumping excess apparel inventory in the United States,” says Snow.  </span></span></span></span></span></p> <p><span><span><span><span><span>The Hyde representatives took it a step further and connected the students with high-profile contacts from the fashion industry’s sustainability field. “When we started this project, Hyde was trying to get partners and funding,” says Edwards. “Being able to attach this white paper to any sort of funding that they’re trying to get later, this is their documentation of what’s going on.”</span></span> </span></span></span></p> <p><span><span><span><span><span>One of the community partners who worked to recruit participating companies for the course was <a href="https://www.fairfaxcounty.gov/environment-energy-coordination/" title="Office of Environmental and Energy Coordination | Fairfax County Government">Fairfax County Government’s Office of Environmental and Energy Coordination</a>. “When we were approached about working with Professor Bellos, it seemed like a perfect opportunity for companies in our <a href="https://www.fairfaxcounty.gov/environment-energy-coordination/green-business" title="Green Business Partners | Office of Environmental and Energy Coordination">Green Business Partners program</a>,” says Gina Weil, co-manager of the Green Business Partners program. “We know that green business is good business, and helping businesses identify both the economic and environmental benefits to adopting sustainable practices is central to our mission.  We were thrilled to be able to connect his students with Future Acres Urban Farming, and we know the experience for the students and the company was incredibly positive and beneficial for both.”</span></span><span><span> The mission of the </span>Green Business Partners program<span> is to support Fairfax County businesses in creating a carbon neutral economy through collaboration and learning opportunities that advance climate action.</span></span></span></span></span></p> <figure role="group" class="align-right"><div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq291/files/styles/small_content_image/public/2024-05/mbastudents_iangayman.jpg?itok=idS30mgB" width="350" height="180" alt="Students with Partner at Environmental Resources Management Ian Gayman, MBA '23" loading="lazy" typeof="foaf:Image" /></div> </div> <figcaption>Students with guest speaker Ian Gayman,<br /> MBA '23 (Partner at Environmental<br /> Resources Management)</figcaption></figure><p><span><span><span><span><span>Though there was more to the course than this collaborative project, the experiential aspect brought the learning experience full circle. Bellos worked closely with the company representatives to ensure that their organizations got the most out of the projects. </span></span></span></span></span></p> <p><span><span><span><span><span>Heisen appreciated how he explained case studies in the classroom. “He does a really great job of breaking down each case and ultimately getting you to thinking of another perspective,” he says. Sustainable operations lead to profit, says Edwards, “Unless it’s actually making money and it’s financially viable, there’s no reason for a company to do it.” </span></span> </span></span></span></p> <p><span><span><span><span><span>Recently, 68% of all prospective graduate students surveyed by the <a href="https://www.gmac.com/" title="Graduate Management Admission Council">Graduate Management Admission Council</a> said that sustainability is important or very important to them. This course is in direct response to this increasing market need. </span></span></span></span></span></p> <p><span><span><span><span><span>If you want to learn more about how you can become a business leader with a sustainability mindset, please learn more about the Costello College of Business </span></span><a href="https://business.gmu.edu/programs/graduate-degree-programs/mba" title="MBA Program | AV Costello College of Business"><span>MBA program</span></a><span><span>. </span></span> </span></span></span></p> </div> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/13701" hreflang="en">Costello College of Business Students</a></div> <div class="field__item"><a href="/taxonomy/term/7911" hreflang="en">MBA Program</a></div> <div class="field__item"><a href="/taxonomy/term/17696" hreflang="en">Sustainability</a></div> <div class="field__item"><a href="/taxonomy/term/3181" hreflang="en">experiential learning</a></div> <div class="field__item"><a href="/taxonomy/term/336" hreflang="en">Students</a></div> <div class="field__item"><a href="/taxonomy/term/166" hreflang="en">innovative classes</a></div> <div class="field__item"><a href="/taxonomy/term/20301" hreflang="en">impact fall 2024</a></div> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:call_to_action" data-inline-block-uuid="38b3b3bf-66c3-4de5-a819-c41526deac4b"> <div class="cta"> <a class="cta__link" href="https://business.gmu.edu/programs/graduate-degree-programs/mba"> <h4 class="cta__title">Learn more about the Costello MBA Program <i class="fas fa-arrow-circle-right"></i> </h4> <span class="cta__icon"></span> </a> </div> </div> <div data-block-plugin-id="field_block:node:news_release:field_associated_people" class="block block-layout-builder block-field-blocknodenews-releasefield-associated-people"> <h2>In This Story</h2> <div class="field field--name-field-associated-people field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">People Mentioned in This Story</div> <div class="field__items"> <div class="field__item"><a href="/profiles/ibellos" hreflang="en">Ioannis Bellos</a></div> </div> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div> </div> <div> </div> </div> Thu, 16 May 2024 15:09:06 +0000 Greg Johnson 112196 at New Hazel–Peterson Scholarship will support undergraduate students in the Costello College of Business /news/2024-05/new-hazel-peterson-scholarship-will-support-undergraduate-students-costello-college <span>New Hazel–Peterson Scholarship will support undergraduate students in the Costello College of Business</span> <span><span lang="" about="/user/231" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Colleen Rich</span></span> <span>Mon, 05/13/2024 - 14:41</span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><p><span class="intro-text">A new Hazel–Peterson Scholarship fund has been established in the name of the Hazel and Peterson families to support undergraduate students pursuing a minor in real estate development at the <a href="https://business.gmu.edu/">Costello College of Business</a> of AV.</span></p> <figure role="group" class="align-right"><div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq291/files/styles/medium/public/2024-05/1506155581.jpg?itok=2BQ_vhFE" width="560" height="374" alt="Jimmy and Til Hazel with Milt Peterson at groundbreaking" loading="lazy" typeof="foaf:Image" /></div> </div> <figcaption>Jimmy Hazel, John T. "Til" Hazel Jr. and Milt Peterson at the ground-breaking in 2015 for an academic building that would be named Peterson Family Health Sciences Hall. Photo by Office of University Branding</figcaption></figure><p><span><span><span><span><span><span><span><span>“The best institutions in the future will be those that are well positioned to make education available to as many people as possible,” said </span></span></span></span><span><span><span><span>George Mason </span></span></span></span><span><a href="https://president.gmu.edu/about/biography"><span><span><span>President Gregory Washington</span></span></span></a></span><span><span><span><span>. “Nicole and I want to help make this life-changing opportunity available to more young people. To do so not only benefits George Mason but the entire metropolitan region ­and the Commonwealth of Virginia.” </span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span>Washington and Presidential Partner Nicole Washington have donated $25,000 to seed the scholarship, which was matched 2 to 1 by <span>S&P Global, the New York City-based capital market company, bringing the total of the scholarship fund to $75,000 by January 2024.</span></span></span></span></span></span></p> <p class="x"><span><span>The AV Foundation manages the fund and hopes to grow it to at least $200,000 to provide lasting and perpetual support for scholarships in the Costello College of Business.</span></span></p> <p><span><span><span><span><span><span>Three Hazel–Peterson Scholarships for $2,500 each are expected to be available this fall.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>Recipients must be full- or part-time undergraduate students who graduated from a Northern Virginia high school located within 50 miles of the university’s Fairfax Campus and have a minimum 3.0 GPA. F</span></span></span></span><span><span><span><span>unds will be </span></span></span></span><span><span><span><span>awarded by a selection committee appointed by the dean of the Costello College of Business in coordination with the Office of Student Financial Aid. This scholarship is renewable.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>This Hazel</span></span></span></span><span><span><span><span>–</span></span></span></span><span><span><span><span>Peterson Scholarship recognizes the longstanding dedication and commitment to the university and region by these two families.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>Business partners for 20 years, late family patriarchs Milt Peterson and John “Til” Hazel Jr. set the stage for George Mason’s rise to prominence with a shared affinity for the university and a vision that has been passed on to their offspring.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>“What Dad and Milt did over the years was something, and seeing the second generation carrying it to new levels has been kind of fun,” said Jimmy Hazel, a local businessman who grew up close to George Mason’s Fairfax Campus and has served on George Mason’s Board of Visitors for 16 years.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>Jon Peterson said that his father and Til Hazel would be proud of George Mason’s upward trajectory. </span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>“George Mason has always been such a big part of Northern Virginia,” Jon Peterson said. “As Northern Virginia has grown, so has Mason. It’s been great to see.”</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>A prominent Virginia lawyer and later developer, Til Hazel is considered one of the university’s founding fathers after acquiring land and lobbying for a school of law in Arlington. He was the recipient of the first Mason Medal in 1987, the university’s highest honorary award for those with a record of service to their community or nation. His brother William A. Hazel was one of Northern Virginia’s most influential builders and was also instrumental in the development and growth of the university, establishing the Eleanor and Bill Hazel Endowed Chair in Civil Infrastructure Engineering in the Volgenau School of Engineering in 2014.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>Jimmy Hazel is a proud Scalia Law School graduate with decades of service to the university including the Board of Visitors, 12 years on the AV Foundation Board, and a stint as the Alumni Association president. Also a recipient of the Mason Medal in 2017, the former George Mason Alumnus of the Year chaired the successful Faster Farther comprehensive campaign that closed with more than $690 million. He and his wife, Sally, established the Hazel Scholars Endowment Fund in 2011, which is now valued at roughly $1.2 million.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>The Peterson Family has also given generously to the university and the Northern Virginia community through the Peterson Family Foundation, which was established by Milt and Carolyn in 1997. Through the foundation, the family has supported multiple causes, including health care, education, youth development, and the United Methodist Church, contributing more than $100 million to charity.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>In June 2016, the Peterson Family provided $10 million to support the new academic building for what is now the College of Public Health, as well as funding for the College of Visual and Performing Arts. Now a CEO of Peterson Companies and chairman of the company’s executive committee, Jon Peterson first served on George Mason’s Board of Visitors from 2014 to 2018, and will conclude his second four-year term this year.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>“If you’re fortunate enough to be able to give back, you do,” Jon Peterson said.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>The scholarship is now accepting applications in the </span></span></span></span><span><a href="https://gmu.academicworks.com/users/sign_in"><span><span><span>Blackbaud Award Management scholarship portal</span></span></span></a></span><span><span><span><span>.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>The Hazel and Peterson families hope to see the scholarship grow so that it might provide more opportunities for students.</span></span></span></span></span></span></span></span></p> <p> </p> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="27071b0e-b31b-4932-ab45-5d49c7367146" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="89de416b-fa2e-435b-9ab9-cf264c8d7b19" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:news_list" data-inline-block-uuid="2f8ad852-92b0-457b-bbf0-bba8f02967da" class="block block-layout-builder block-inline-blocknews-list"> <h2>Related Stories</h2> <div class="views-element-container"><div class="view view-news view-id-news view-display-id-block_1 js-view-dom-id-0ea5d768f9ed8c974d5572f358b5194245bb964a6a5150e2ffb6ad80bc5c6eeb"> <div class="view-content"> <div class="news-list-wrapper"> <ul class="news-list"><li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2024-12/stanley-and-rosemary-hayes-jones-invest-14m-george-mason-stem-education-and-research" hreflang="en">Stanley and Rosemary Hayes Jones invest $1.4M in George Mason for STEM education and research </a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">December 4, 2024</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2024-11/scholarship-will-help-creative-writing-student-further-her-career" hreflang="en">Scholarship will help creative writing student further her career</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">November 1, 2024</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2024-10/george-mason-expands-partnership-gdit-build-skilled-and-diverse-technology-workforce" hreflang="en">George Mason expands partnership with GDIT to build a skilled and diverse technology workforce</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">October 30, 2024</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2024-10/jimmy-hazel-steadfast-george-mason-alum-and-friend-looks-future-foundational-gift" hreflang="en">Jimmy Hazel, steadfast George Mason alum and friend, looks to the future with a foundational gift</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">October 7, 2024</div></div></li> <li class="news-item"><div class="views-field views-field-title"><span class="field-content"><a href="/news/2024-10/annual-benefit-arts-george-raises-more-250000-support-mason-arts" hreflang="en">Annual benefit ARTS by George! raises more than $250,000 in support of Mason Arts</a></span></div><div class="views-field views-field-field-publish-date"><div class="field-content">October 3, 2024</div></div></li> </ul></div> </div> </div> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/116" hreflang="en">Campus News</a></div> <div class="field__item"><a href="/taxonomy/term/5411" hreflang="en">philanthropy</a></div> <div class="field__item"><a href="/taxonomy/term/4056" hreflang="en">Scholarships</a></div> <div class="field__item"><a href="/taxonomy/term/17931" hreflang="en">Mason Now campaign</a></div> <div class="field__item"><a href="/taxonomy/term/6991" hreflang="en">AV Foundation</a></div> <div class="field__item"><a href="/taxonomy/term/1061" hreflang="en">Costello College of Business</a></div> <div class="field__item"><a href="/taxonomy/term/12501" hreflang="en">Costello College of Business News</a></div> <div class="field__item"><a href="/taxonomy/term/20301" hreflang="en">impact fall 2024</a></div> </div> </div> </div> </div> </div> Mon, 13 May 2024 18:41:34 +0000 Colleen Rich 112061 at AV completes long-term rebrand with new logo /news/2024-04/george-mason-university-completes-long-term-rebrand-new-logo <span>AV completes long-term rebrand with new logo</span> <span><span lang="" about="/user/231" typeof="schema:Person" property="schema:name" datatype="" xml:lang="">Colleen Rich</span></span> <span>Wed, 04/24/2024 - 14:03</span> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--70-30"> <div class="layout__region region-first"> <div data-block-plugin-id="field_block:node:news_release:body" class="block block-layout-builder block-field-blocknodenews-releasebody"> <div class="field field--name-body field--type-text-with-summary field--label-visually_hidden"> <div class="field__label visually-hidden">Body</div> <div class="field__item"><div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq291/files/2024-04/gm-athletic-sidebyside.png" width="1000" height="226" alt="logos side by side" loading="lazy" typeof="foaf:Image" /></div> </div> <p><span class="intro-text">AV unveiled a completely redesigned logo as the capstone of its three-year-long comprehensive rebrand. The new look, which will include a single logo for the university and its athletics program, asserts George Mason’s emerging identity as a national top 50 public university and Virginia’s top-ranked university for innovation and upward mobility, as well as the commonwealth’s largest, most innovative, and most diverse university.</span></p> <p><span><span><span><span><span><span>The ongoing rebrand signals George Mason’s convention-defying rise to become a leading national public research university by expanding access to excellence through an unwavering commitment to inclusive innovation. The rebrand rollout began in 2021, with preparations to mark 50 years of George Mason as a university in 2022 with updated brand narrative that proclaims the university’s distinct approach to education as <em>All Together Different</em>. The logo system now matches this brand language.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Higher education in America is at an inflection point, with families having a harder time finding a top-quality, affordable college education at a university that will actually admit them,” said George </span></span></span><a href="https://president.gmu.edu/about/biography"><span><span><span>Mason President Gregory Washington</span></span></span></a><span><span><span>. “George Mason has always offered these things, but few families know of this value because our brand and message have not been adequately heard. This new look is our reintroduction to the community, and a symbol of our commitment to the fundamentals: outstanding and rigorous academics, pragmatic career preparation and internships, flexibility and value, and an atmosphere of belonging for everyone.”</span></span></span></span></span></span></p> <div alt="video about new George Mason logo" style="min-width: 50%;"> <div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/l0J1fPOpGIU?autoplay=0&start=0&rel=0"></iframe> </div> </div> </div> <p><span><span><span><span><span><span>George Mason has grown from a small regional college in the 1970s into the youngest institution ever to earn Carnegie Tier 1 research university status, as well as Virginia’s top-ranked university for such high-demand and varied disciplines as cybersecurity, business entrepreneurship, homeland security, criminology, and forensic sciences. It also established Virginia’s first </span></span></span><a href="https://computing.gmu.edu/"><span><span><span>School of Computing</span></span></span></a><span><span><span> in 2021 and its first </span></span></span><a href="https://publichealth.gmu.edu/"><span><span><span>College of Public Health</span></span></span></a><span><span><span> in 2023.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“Our new brand crystallizes our identity as a great equalizer—a university committed to inclusive acceptance over exclusive status, and the promise of broad access to a top 50 university experience,” Washington said. “We take great pride in opening our doors wider the higher we climb in prestige. That’s what we mean by <em>All Together Different</em>.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“George Mason has always boxed above its weight in Northern Virginia and D.C., and it needs an identity system to compete in the most competitive higher education market in the nation,” said Horace Blackman, rector of George Mason’s Board of Visitors. “This identity system brings George Mason shoulder-to-shoulder with leading brands in higher education.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The new look also fixes several operational challenges with the existing logo system, and visuals that were difficult to maintain consistently across the university’s complex academic environment. All university units will now use a single, streamlined logo system.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“I am thrilled that George Mason Athletics will lead the charge to a unified look that reflects the modern character of this great university,” said Marvin Lewis, assistant vice president and director of Intercollegiate Athletics. “George Mason Athletics develops true scholar-athletes and serves as the front porch of the university, so it’s important to promote one consistent identity to unify our community.”</span></span></span></span></span></span></p> <figure role="group"><div> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq291/files/2024-04/athletic-photo-brand-double.jpg" width="1000" height="667" alt="two student-athletes in new uniforms" loading="lazy" typeof="foaf:Image" /></div> </div> <figcaption>George Mason student-athletes Lauren Splett, women’s tennis, and Dean Johnson, track and field, modeled the new logo. Photo by Ron Aira/Office of University Branding</figcaption></figure><p><span><span><span><span><span><span>Input gathered from faculty and staff, students, parents, alumni, donors, and community leaders confirmed that George Mason is “All Together Different,” and in need of a new logo system to unify the community. The new look features clean lines and open ends, symbolizing multiple entry points and pathways to success. An interior gold shape hugged by green on both sides depicts the university's signature diversity and inclusivity. The clean lines represent the university’s efficiency and pragmatism.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The familiar green and gold color palette remains, paying homage to the university’s origins, as those school colors were voted on by students in the late 1960s. However, bolder shades will be adopted to signify its confidence as a rising national leader.</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The “GM” monogram distinguishes the university as the world's only university to use those initials in its logo and recognizes that the broader community commonly refers to the university as “George Mason,” not just “Mason” and no longer “GMU.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>“This is a new look for a new era with new expectations of American higher education,” said Paul Allvin, vice president and chief brand officer at George Mason. “The rebrand reintroduces Mason as elite yet never elitist, prestigious yet eminently accessible, confident in blazing a fundamentally new path for public higher education in the 21st century and beyond.”</span></span></span></span></span></span></p> <p><span><span><span><span><span><span>The change to the new look is planned to happen over time and is being accomplished without additional university spending. Over the next two years, assets that can be converted at no cost, like digital displays, will be converted first, followed by branded materials that naturally run out periodically and are already budgeted for replacement. Durable assets including external signage will be paid for by reallocation of existing budgets within the Office of University Branding.</span></span></span></span></span></span></p> <p><em>Below is an example of how the individual units will look in a new two-tiered logo strategy.  </em></p> <div class="align-center"> <div class="field field--name-image field--type-image field--label-hidden field__item"> <img src="/sites/g/files/yyqcgq291/files/styles/medium/public/2024-04/GM-unitlogo-stacked_0.png?itok=VoQp1-u9" width="560" height="375" alt="individual unit brand logo examples" loading="lazy" typeof="foaf:Image" /></div> </div> </div> </div> </div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="8d68bcbc-1afe-463d-bdff-7d3ae203ebdc" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="4f2b338a-0a22-4594-af36-82ad29c40724" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="115ff0f4-c3fd-4224-92c1-603b22561ca0" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="0c762aae-f575-401d-928b-d5606a3061d9" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="eb988660-5535-4a4e-8855-2084ed62052f" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="9550bdb8-d5f8-4940-b3e4-a895be50becc" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:feature_image" data-inline-block-uuid="a1410057-c837-4f1f-beca-738a983e89b4" class="block block-feature-image block-layout-builder block-inline-blockfeature-image caption-below"> <div class="feature-image"> <div class="narrow-overlaid-image"> <img src="/sites/g/files/yyqcgq291/files/styles/feature_image_medium/public/2023-07/1.png?itok=i7iiKAdz" srcset="/sites/g/files/yyqcgq291/files/styles/feature_image_small/public/2023-07/1.png?itok=gPwpqoNE 768w, /sites/g/files/yyqcgq291/files/styles/feature_image_medium/public/2023-07/1.png?itok=i7iiKAdz 1024w, /sites/g/files/yyqcgq291/files/styles/feature_image_large/public/2023-07/1.png?itok=jNMZzKgm 1280w, " sizes="(min-width: 1024px) 80vw,100vw" alt="" "" /></div> </div> </div><div data-block-plugin-id="inline_block:text" data-inline-block-uuid="c1ae1df2-8cf6-4d06-a8e9-8e1eb52edfc0" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h4>Go behind the scenes to learn about our growth and journey to modernize George Mason's brand identity</h4> <div class="align-center" style="min-width: 50%;"> <div class="field field--name-field-media-video-embed-field field--type-video-embed-field field--label-hidden field__item"><div class="video-embed-field-provider-youtube video-embed-field-responsive-video"><iframe width="854" height="480" frameborder="0" allowfullscreen="allowfullscreen" src="https://www.youtube.com/embed/T6ecj071fng?autoplay=0&start=0&rel=0"></iframe> </div> </div> </div> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="95255420-8acb-40d5-8c00-dddbc3fcffd8" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:feature_image" data-inline-block-uuid="47a46bc1-8b46-4f32-92e9-4d5b98e9b117" class="block block-feature-image block-layout-builder block-inline-blockfeature-image caption-below"> <div class="feature-image"> <div class="narrow-overlaid-image"> <img src="/sites/g/files/yyqcgq291/files/styles/feature_image_medium/public/2023-07/1.png?itok=i7iiKAdz" srcset="/sites/g/files/yyqcgq291/files/styles/feature_image_small/public/2023-07/1.png?itok=gPwpqoNE 768w, /sites/g/files/yyqcgq291/files/styles/feature_image_medium/public/2023-07/1.png?itok=i7iiKAdz 1024w, /sites/g/files/yyqcgq291/files/styles/feature_image_large/public/2023-07/1.png?itok=jNMZzKgm 1280w, " sizes="(min-width: 1024px) 80vw,100vw" alt="" "" /></div> </div> </div><div data-block-plugin-id="inline_block:text" data-inline-block-uuid="c4740488-046d-4c3c-a370-fc26332cb5a0" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="c0331f0f-c951-455e-84b4-4ac3d40a9340" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="ffc142c3-c8ab-484b-8bd6-c5a68ab5741b" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:feature_image" data-inline-block-uuid="878a31d1-4a5f-44ca-ac5e-85f32b9665d8" class="block block-feature-image block-layout-builder block-inline-blockfeature-image caption-below"> <div class="feature-image"> <div class="narrow-overlaid-image"> <img src="/sites/g/files/yyqcgq291/files/styles/feature_image_medium/public/2024-04/7ce51f2a529c57f84c11eae3.png?itok=iM-wKuPn" srcset="/sites/g/files/yyqcgq291/files/styles/feature_image_small/public/2024-04/7ce51f2a529c57f84c11eae3.png?itok=5PlF8b5y 768w, /sites/g/files/yyqcgq291/files/styles/feature_image_medium/public/2024-04/7ce51f2a529c57f84c11eae3.png?itok=iM-wKuPn 1024w, /sites/g/files/yyqcgq291/files/styles/feature_image_large/public/2024-04/7ce51f2a529c57f84c11eae3.png?itok=jJTRlxXn 1280w, " sizes="(min-width: 1024px) 80vw,100vw" alt="Brand Guidelines Creative. Check out new brand guide." /></div> </div> </div><div data-block-plugin-id="inline_block:text" data-inline-block-uuid="7ab02523-2a6b-4b66-9fea-b8417431de9e" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><h4>Check out the new Brand Guide</h4> <p>The toolkit, editorial guide, and other tips for sharing Mason's new look and feel are available here. <a href="https://brand.gmu.edu/" title="Brand Guidelines">Take a look</a>.</p> </div> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="6e1ec03d-4f9b-439b-b8ae-4515763f28bb" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:text" data-inline-block-uuid="a2e1e1f7-52f8-42b7-8aa8-03662306de7f" class="block block-layout-builder block-inline-blocktext"> </div> <div data-block-plugin-id="inline_block:feature_image" data-inline-block-uuid="99b2542f-bd98-4736-80a8-183f62ec550c" class="block block-feature-image block-layout-builder block-inline-blockfeature-image caption-below"> <div class="feature-image"> <div class="narrow-overlaid-image"> <img src="/sites/g/files/yyqcgq291/files/styles/feature_image_medium/public/2023-07/1.png?itok=i7iiKAdz" srcset="/sites/g/files/yyqcgq291/files/styles/feature_image_small/public/2023-07/1.png?itok=gPwpqoNE 768w, /sites/g/files/yyqcgq291/files/styles/feature_image_medium/public/2023-07/1.png?itok=i7iiKAdz 1024w, /sites/g/files/yyqcgq291/files/styles/feature_image_large/public/2023-07/1.png?itok=jNMZzKgm 1280w, " sizes="(min-width: 1024px) 80vw,100vw" alt="" "" /></div> </div> </div><div data-block-plugin-id="inline_block:text" data-inline-block-uuid="b1ecfa41-daf9-4858-ba49-bc693a78ee63" class="block block-layout-builder block-inline-blocktext"> <div class="field field--name-body field--type-text-with-summary field--label-hidden field__item"><table><tbody><tr><td> <h4>You have questions? We have answers</h4> </td> </tr></tbody></table><p>Want to know how to use the new logo in materials? Find out what's changing and how you can boost the new brand in the <a href="https://gmu.bynder.com/guidelines/guide/bd8609ea-3e1d-4346-91ac-1cb9e47bff9b/page/5dcc84f3-a92c-4a2e-805b-21c5e1717376" title="FAQ - General Brand Questions">FAQ</a>.</p> </div> </div> </div> </div> <div class="layout layout--gmu layout--twocol-section layout--twocol-section--30-70"> <div> </div> <div class="layout__region region-second"> <div data-block-plugin-id="field_block:node:news_release:field_content_topics" class="block block-layout-builder block-field-blocknodenews-releasefield-content-topics"> <h2>Topics</h2> <div class="field field--name-field-content-topics field--type-entity-reference field--label-visually_hidden"> <div class="field__label visually-hidden">Topics</div> <div class="field__items"> <div class="field__item"><a href="/taxonomy/term/116" hreflang="en">Campus News</a></div> <div class="field__item"><a href="/taxonomy/term/15871" hreflang="en">Office of University Branding</a></div> <div class="field__item"><a href="/taxonomy/term/761" hreflang="en">Mason Athletics</a></div> <div class="field__item"><a href="/taxonomy/term/20301" hreflang="en">impact fall 2024</a></div> </div> </div> </div> </div> </div> Wed, 24 Apr 2024 18:03:05 +0000 Colleen Rich 111771 at