SBUS Marketing Department

Jiyeon Hong

Marianne Klinker — Tue, 27 Sep 2022 15:41:59 +0000

Jiyeon Hong Marianne Klinker Tue, 09/27/2022 - 11:41

Assistant Professor, Marketing

Contact Information

Email: jhong38@gmu.edu
Office Location: 9900 Main Street, 217
Office Hours: By appointment

Biography

Jiyeon Hong joined ��AV as an assistant professor of marketing in 2022 after completing her Ph.D. at the University of Wisconsin-Madison. In her research, she leverages advances in data science and marketing to study nonprofit organizations and propose tools to help them for the greater good. Specifically, her research interests include machine learning, deep learning, natural language processing, network representation learning, nonprofit organizations, crowdfunding, and prosocial behaviors. Her recent work has been published in Marketing Science.

Education

PhD - Marketing, University of Wisconsin - Madison
MS - Marketing, Korea University
BS - Statistics, & Business Administration (Double major), Korea University

Research and Awards

Jiyeon Hong, Paul R. Hoban (2022) Writing More Compelling Creative Appeals: A Deep Learning-Based Approach. Marketing Science, 41(5), 941-965.

Media Clippings

October 31, 2023 - The Horizons Tracker
How to Persuade When Compensation Isn't Offered

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Vias Nicolaides

Marianne Klinker — Mon, 21 Feb 2022 16:43:57 +0000

Vias Nicolaides Marianne Klinker Mon, 02/21/2022 - 11:43

Assistant Professor, Management and Marketing, Mason Korea

Contact Information

Email: vnicolai@gmu.edu
Phone: 032-626-5123
Office Location: Korean Campus G669
Office Hours: Tuesdays and Thursdays, 4 - 5 p.m.

Biography

Professor Vias C. Nicolaides has over 10 years of scientific research and applied work experience in the Organizational Behavior (OB) and Human Capital Management fields.

Professor Nicolaides' research interests span the areas of employee selection and assessment, training and development, program evaluation, performance management, employee attendance, talent management, teams and leadership. Moreover, Dr. Nicolaides has interest in research methodology, meta-analysis, survival analysis, multilevel and longitudinal modeling as well as data science, such as machine learning algorithms.

Professor Nicolaides's has published and presented his work in international and national conferences, such as the Academy of Management, and published his research in peer-reviewed scientific journals, such as the Leadership Quarterly.

Before joining GMUK, Professor Nicolaides worked as a senior consultant for a number of clients in the Washington D.C. metropolitan areas, such as Booz Allen Hamilton, the American Bankers Association, Weir Pumps, EAC, Department of the Navy, U.S. Army Research Institute for the Behavioral and Social Sciences, and the U.S. Department of Veterans Affairs.

Education

Ph.D., Industrial/Organizational Psychology, ��AV

Leo Jung

Marianne Klinker — Mon, 21 Feb 2022 16:37:04 +0000

Leo Jung Marianne Klinker Mon, 02/21/2022 - 11:37

Associate Professor, Marketing and Management, Mason Korea

Contact Information

Email: hjung20@gmu.edu
Phone: 032-626-5109
Office Location: Korean Campus G628

Biography

Doctor Leo Jung is associate professor at ��AV Korea. He teaches management and marketing courses. After graduation from KAIST (Korea Advanced Institute of Science and Technology), He had worked for SK Groups more than 30 years. He was CEO of SK Petrochemical and SK Gas. His management and marketing experiences at the SK companies become invaluable foundation for his teaching and research activities. He has aims of supporting the millennium generation (students) to develop their career goals and become transformational leaders in the global business society.

Education

MS in Management Science (KAIST)
PH.D. in Management Policy (KAIST)

School of Business Faculty Niki Vlastara Says Changing Consumer Behavior is the way to Ensure a Sustainable Future

Marianne Klinker — Tue, 24 Aug 2021 20:06:19 +0000

School of Business Faculty Niki Vlastara Says Changing Consumer Behavior is the way to Ensure a Sustainable Future Marianne Klinker Tue, 08/24/2021 - 16:06

In This Story

Mariniki (Niki) Vlastara

Years spent engaging with consumers in the business world made Niki Vlastara realize that how sustainability concepts and proposals were marketed significantly influenced how successful they became. As she worked her way into academia and eventually to the ��AV School of Business it’s been her focus to study how to best engage and convince both customers and corporations to act with people, planet, and prosperity in mind.

Niki Vlastara

Vlastara, an assistant professor in the Marketing Department, joined the School of Business in 2019. Her research interests focus on consumer behavior, consumer ethics and sustainable development— making her a perfect member of the Business for a Better World Center (B4BW) Affiliate Faculty team. Before entering academia, she held different executive positions in marketing and revenue planning in the leisure industry and served as a consultant in business development for startup ventures, developing their marketing strategy and communications plans.

Recently, we had the opportunity to catch-up with Vlastara to learn more about her journey to the business for good space, and how his research contributes to the cause.

What motivated you to start working in the sustainability space?

Before transitioning into academia, I spent a number of years in business—particularly in executive positions. In those roles, I was involved in streamlining and introducing sustainability into our operations and marketing department in order to minimize costs and waste. Years later, after I had started my PhD, I realized that change is most possible and achievable when all stakeholders are involved. Moreover, I came to understand that people must be convinced of the benefits a new or different approach will bring—such as acting in a sustainable way—before they will change their behavior. That is the main reason my research, both then and through today, is focused on consumer behavior, and, in particular, examines the intersection of the ethics of consumption and sustainability. I believe understanding what motivates changes in customer behavior may lead us to identifying more effective ways to communicate both the urgency, and the benefits of sustainable behavior. Ideally this will result in a more sustainable and equitable future for all.

What can you tell us about your ongoing research?

The United Nations World Commission defines development as sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs. I am very motivated to contribute to efforts that will help ensure that kind of development increases. Consequently, my research pays close attention to the messages consumers and corporations alike receive on that issue. Trying to define what affects the future is in itself difficult, and I have been trying to determine how to characterize, outline, and describe a future with increased risk due to climate change, and how that to make the message understandable, relevant, and pressing enough to motivate change in consumer behavior.

But you’re doing more than just research, can you describe some of your other activities?

I am part of the Centre for Research into Sustainability, which is a group of academic researchers in accounting, finance, marketing, management, and operations management that work on sustainability issues. In addition to my affiliation with B4BW, while at Mason I also joined the Institute of Sustainable Earth because I believe that sharing and cooperating through disciplines can provide a wealth of original ideas and courses of action to achieve our goals. In that same vein, my being part of the Gender and Consumer Behavior group of academic researchers has provided me with a more inclusive and diverse way to approach certain subjects and problems in business.

Before coming to Mason, I was on board of the Miami Chapter of U.N. Association where I helped promote the U.N. Sustainable Development Goals to the local community, corporations and education centers.

Niki, thank you so much for your work in this field and your commitment to B4BW. What could we be doing to support you and your colleagues’ research and other efforts?

I believe that B4BW is offering tremendous value serving as a platform for discussions, the exchange of ideas, and most importantly by spearheading ways for action. Looking to the future, the development of a minor based on the principles espoused by B4BW would help ensure our students and faculty truly think about these issues differently, and help create a better world indeed.

Topics

Costello College of Business News

Business for a Better World Affiliate Faculty in the News

Business for a Better World Center News

SBUS Marketing Department

Costello College of Business Faculty Research

Marketing Faculty Research

Lisa Prodywus

Marianne Klinker — Thu, 19 Aug 2021 18:25:37 +0000

Lisa Prodywus Marianne Klinker Thu, 08/19/2021 - 14:25

Adjunct Faculty, Marketing

Contact Information

Email: lprodywu@gmu.edu
Office Location: Enterprise Hall
Office Hours: By appointment

Biography

Lisa Prodywus is an adjunct faculty member within the Marketing Area in the Costello College of Business at ��AV. She was named a Stearns Center for Teaching and Learning 2024 Online Teaching Excellence Award winner.

Suneel Grover

Marianne Klinker — Thu, 19 Aug 2021 16:58:52 +0000

Suneel Grover Marianne Klinker Thu, 08/19/2021 - 12:58

Adjunct Faculty, Marketing

Contact Information

Email: sgrover5@gmu.edu
Office Location: Enterprise Hall
Office Hours: By appointment

Biography

Suneel Grover provides executive and practitioner-level consulting services in machine learning, predictive modeling, visualization and integrated marketing at SAS agnostically across industries. In addition, Grover is a professorial lecturer at The George Washington University (GWU) within the department of decision science, and an adjunct professor supporting the department of marketing at ��AV (GMU).

Education

MS - Integrated Marketing & Digital Analytics, SCPS, New York University
MBA - Marketing Research & Decision Science, School of Business, George Washington University
BBA – Marketing, Davis College of Business & Economics, Radford University

Research and Awards

Department of Decision Science, School of Business, George Washington University, Outstanding Faculty Award, 2016-2017

Vineet Chhabra

Marianne Klinker — Thu, 19 Aug 2021 16:43:06 +0000

Vineet Chhabra Marianne Klinker Thu, 08/19/2021 - 12:43

Adjunct Faculty, Marketing

Contact Information

Email: vchhabr@gmu.edu
Office Location: Enterprise Hall
Office Hours: By appointment

Biography

Vineet is a senior Global Product and Marketing Strategy executive, with almost 20 years of B2C and B2B experience across the Education, Technology, Financial Services, Food & Beverage, and Investment Banking industries.

Currently, Vineet serves as the Global Product and Marketing Strategy Head for The GMAT Exam, the most widely used assessment for business school, at the Graduate Management Admission Council, a non-profit mission-based council of the world’s leading business schools.

Vineet started his career in Marketing at Britannia Industries, a leading food & beverage company in India and part of the global food conglomerate Group Dannon. He has since worked as an investment banker on Wall Street, and in various product and marketing strategy and leadership roles at Capital One, Hubzu (a real estate technology start-up) and consulting with CEOs of small technology & education companies.

Vineet specializes in new product development and innovation, aimed at transforming traditional business models through technology, analytics, and digital experiences.

Vineet holds a Chemical Engineering degree from the Indian Institute of Technology, New Delhi, India. He earned an MBA with a specialization in Marketing from the Faculty of Management Studies, University of Delhi, India. He has another MBA degree, with a major in Strategy, from the Krannert School of Management, Purdue University, West Lafayette, IN.

Vineet lives in Fairfax County with his wife and son.

Education

MBA (specialization in Strategy), Krannert School of Management, Purdue University, IN
MBA (specialization in Marketing), Faculty of Management Studies, University of Delhi, India
B. Tech. (Chemical Engineering), Indian Institute of technology, Delhi, India

Rahul Choudaha

Marianne Klinker — Thu, 19 Aug 2021 16:30:03 +0000

Rahul Choudaha Marianne Klinker Thu, 08/19/2021 - 12:30

Adjunct Faculty, Marketing

Contact Information

Email: rchoudah@gmu.edu
Office Location: Enterprise Hall
Office Hours: By appointment

Biography

Rahul Choudaha is an adjunct faculty member within the Marketing Area in the Costello College of Business at ��AV.

Dr. Choudaha is a scholar-practitioner with 15 years of post-doctoral experience leading marketing research engagements, insights services, and thought leadership programs to advance organizational growth and innovation. He has held leadership roles, including Managing Director at Morning Consult, Washington, D.C.; Director of Industry Insights and Research Communications at GMAC; Executive Vice President of Global Engagement and Research at Studyportals and Chief Knowledge Officer at World Education Services, New York.

As a thought leader and a subject-matter expert, his writings have appeared in Forbes, Huffington Post, South China Morning Post, The Global Times, Times Higher Ed, and University World News. He has chaired or presented nearly 200 conference sessions, including keynotes/plenaries, and has been quoted over 300 times in global publications, including BBC, Bloomberg, Time, NPR, and The Wall Street Journal.

His teaching interests are marketing management, marketing research, marketing strategy, marketing communications, international marketing, and consumer behavior.

Education

PhD, University of Denver
MBA, IIM, Mumbai (formerly NITIE, Mumbai), India
BS, Jabalpur Engineering College, India

Sharaya Jones

Marianne Klinker — Wed, 11 Aug 2021 21:25:11 +0000

Sharaya Jones Marianne Klinker Wed, 08/11/2021 - 17:25

Assistant Professor, Marketing

Contact Information

Email: sjones72@gmu.edu
Office Location: 9900 Main Street 218 and Enterprise Hall 175
Office Hours: By appointment

Biography

Sharaya M. Jones is an Assistant Professor of Marketing at the Costello College of Business. Sharaya received her PhD in Marketing from the Leeds School of Business at the University of Colorado Boulder, and her bachelor's degree from the Rotman School of Management at the University of Toronto. Her research focuses on questions about how consumer perceptions shape consumer responses. In one stream of research, she examines how perceptions of congruity influence consumer responses such as donation behavior and new product appeal. In a second stream of research, she uncovers how consumers experience and make decisions for shared consumption, which are both heavily influenced by perceptions of group members’ preferences.

Education

PhD - Marketing, University of Colorado Boulder

Mariniki (Niki) Vlastara

Marianne Klinker — Wed, 11 Aug 2021 20:58:33 +0000

Mariniki (Niki) Vlastara Marianne Klinker Wed, 08/11/2021 - 16:58

Assistant Professor, Marketing
Additional Roles: Associate Director, Center for Retail Transformation

Contact Information

Email: nvlastar@gmu.edu
Phone: (703) 993-2141
Office Location: 9900 Main Street 223 and Enterprise Hall 175
Office Hours: By appointment

Biography

Mariniki Vlastara is a Term Assistant Professor of Marketing at ��AV. She holds a PhD in Marketing from Royal Holloway University of London and MBA from University of Miami. Her research interests focus on consumer behavior, consumer ethics and sustainable development. Before entering academia, she held different executive positions in Marketing and Revenue Planning in the leisure industry. She subsequently served as a consultant in business development for start up ventures developing their marketing strategy and communications plans.

Education

PhD - Marketing, University of London
MBA - Marketing, University of Miami