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How agencies can bolster their market research chops

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by Ross Wilkers, senior staff reporter for Washington Technology, interviewed Jerry McGinn and Eric Lofgren on the Center鈥檚 latest research project,聽Acquisition Next.听

Of the 6 plays in Acquisition Next, Wilkers was attracted to the focus on market research. His focus is spot on. Market research is identified as a 鈥渃ore area of need.鈥 鈥淥f our nine hypotheses that we started with, moving to continuous market research was rated the highest out of everybody,鈥 said Lofgren.

This is an quick, informed, and invaluable read on the factors at play as the federal government seeks to adopt new technology and the best business practices.

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