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Whether it’s called a landing page, lead capture page, single property page, or squeeze page - the purpose of a marketing landing page is the same - prompt a visitor into completing a specific action, or ‘conversion’. Ìý
Building a marketing landing page within SiteMasonry is as simple as building a regular page. In herÌý, Kristin Heydt, OUB's Digital Strategist, explains the basics and walks through a sample .
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