AV

Brad Greenwood

AV Costello College of Business Faculty Brad Greenwood

Professor, Information Systems and Operations Management and
Maximus Corporate Partner Professor of Business

Contact Information

Email: bgreenwo@gmu.edu
Office Location: Enterprise Hall 105
Office Hours: By appointment

Personal Websites

Biography

Dr. Brad N. Greenwoodis a professor of information systems and operations management and the Maximus Corporate Partner Professor of Businessat AV. Hejoined the faculty at George Mason from the University of Minnesota’s Carlson School of Management where he was an Associate Professor of Information and Decision Sciences. Previously, he has also served on the faculty at Temple University’s Fox School of Business and the University of Maryland’s Smith School of Business. Dr. Greenwood’s research examines the intended and unintended consequence of innovation, and how access to the resulting information affects welfare at the interface between business, technology, and social issues; notably in the contexts of healthcare and entrepreneurship. He is currently an Associate Editor atManagement Scienceand his work has been published in such leading outlets as:The Proceedings of the National Academy of Sciences,Administrative Science Quarterly,Management Science,Organization Science,Information Systems Research,Productions and Operations Management,MIS Quarterly,theCommunications of the ACM,theStrategic Management Journal,theJournal of Business Ethics,theJournal of Law, Economics, and Organization,theJournal of Medical Internet Research,andPLoS ONE.

Research Interests

  • Consequences of Innovation
  • Public and Population Health
  • Entrepreneurship
  • Digital Platforms
  • Healthcare

Education

  • PhD – University of Maryland, College Park
  • JM - AV
  • MBA – University of Notre Dame
  • MIT – Virginia Polytechnic Institute and State University
  • BS – Rensselaer Polytechnic Institute

His corporate experience includes nearly eight years as a deputy project manager and analyst for CACI International, a mid-sized consulting firm in the greater Washington DC Metro Area. He received his Bachelor’s degree in Information Technology and Management Information Systems from Rensselaer Polytechnic Institute. Dr. Greenwood also received: a Master’s of Business Administration in IT Consulting from the University of Notre Dame; a Master’s of Informational Technology from Virginia Polytechnic Institute; and a PhD in Decision, Operations and Information Technology, with a minor in Strategic Management, from the University of Maryland, College Park.

Research and Awards

Research

  • Jing Gong, Brad Greenwood, Yiping Song; “Uber Might Buy Me a Mercedes Benz: An Empirical Investigation of Ridesharing Platforms and Durable Goods Purchase” Forthcoming at Manufacturing & Service Operations Management
  • Xi Wu, Jing Gong, Brad N Greenwood, Yiping Song (2022) “No Longer Rolling Dirty: How Purchase Subsidies for Electronic Vehicles Affect Automobile Markets” Forthcoming at the Journal of Public Policy and Marketing
  • GT Ozer, Brad N Greenwood, Anand Gopal, (2022) “Digital Multisided Platforms and Women’s Health: AnEmpirical Analysis of Peer-To-Peer Lending and Abortion Rates” Forthcoming at Information SystemsResearch
    • 2022 Bapna-Ghose Social Justice Best Paper Award
  • Huckaby, Walkowiak, Hardy, Gregoski, Kilic, Greenwood, Rajab, (2022) “Recipient-Surgeon RacialConcordance in Orthotopic Heart Transplantation Outcomes” Forthcoming at the Journal of Cardiac Surgery
  • Zhi (Aaron) Cheng, Brad N Greenwood, Paul Pavlou (2022) “Shall We Play a Game? An Empirical Investigation of location-based mobile gaming and mental health” Forthcoming at the Journal ofManagement Information Systems
  • Mitchell Zamoff, Brad N Greenwood, Gordon Burtch (2022) “” Journal of Law, Economics, and Organization 38.1:161-195.
  • Gord Burtch, Brad N Greenwood, Jeffrey McCullough (2021) “” Journal of Medical Internet Research 23.1: e15402.
  • Clement J, Jacobi M, Greenwood BN (2021) PLOS ONE 16(4): e0249453.
  • Greenwood B, Adjerid I, Angst CM, Meikle NL. (2020) . Nov18:1-20.
  • Shuting (Ada) Wang, Brad Greenwood, Paul Pavlou (2020) “s” MIS Quarterly, 44 (4), 2521-1571.
  • Kartik Ganju, Hilal Atasoy, Jeffrey McCullough, Brad N Greenwood (2020) “” Management Science, 66 (11), 5171-5181.
    • Finalist National Institute for Health Care Management Foundation’s Annual Research Award
    • Finalist for the Responsible Research in Business & Management Award (AOM Fellows)
    • Reprinted in the Management Science Special Issue on Diversity and Inclusion
  • Greenwood, B. N., Hardeman, R. R., Huang, L., & Sojourner, A. (2020). ,117(35), 21194-21200.
    • 2020 PNAS Cozzarelli Prize (Best Paper – Behavioral and Social Sciences)
  • Tae, C. Jennifer, Min‐Seok Pang, and Brad N. Greenwood. (2020) “” Strategic Management Journal 41.2: 246-266.
  • Brad N Greenwood, Kartik Ganju, Corey Angst (2019) “” Information Systems Research;30(2):iii-vii, 351-710
    • 2017 Academy of Management Best Paper Proceedings, TIM Division
  • Brad N Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal (2018) “”Organization Science; 30(1):191-213.
    • 2022 - Exemplar Article for Routine Based Intra-Organizational Knowledge Transfer
    • Reprinted in the Organization Science Organizational Knowledge Transfer Special Issue
  • Hilal Atasoy, Brad N Greenwood, Jeff McCullough (2018) “”Annual Review of Public Health;40:1, 487-500.
  • Gordon Burtch, Seth Carnahan, Brad N Greenwood (2018) “;Management Science;64(12) 5497-5520
    • 2016 Academy of Management Best Paper Proceedings, TIM Division
    • 2020 Management Science Best Paper Finalist (Information Systems)
  • Brad N Greenwood, Seth Carnahan, Laura Huang (2018) “”Proceedings of the National Academy of Sciences; 115 (34) 8569-8574
  • Seth Carnahan, Brad N Greenwood (2018) “”Administrative Science Quarterly;63 (2) 287-322
    • 2016 Academy of Management Best Paper Finalist, OMT Division
    • 2016 Academy of Management Best Paper Proceedings, OMT Division
  • Brad Greenwood, Anand Gopal (2017) “”MIS Quarterly;41(3) 989-1007
  • Brad N Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal (2017) “”Management Science;63(9) pp. 2948–2966
    • 2015 Utah Winter Conference on Business Intelligence Most Publishable Paper
  • Anand Gopal, Brad N Greenwood (2017) “.”PLoS ONE12(5): e0177720.
  • Brad Greenwood, Sunil Wattal; (2017) “”MIS Quarterly;41(1), pp 163-187
    • 2015 Conference on Information Systems and Technology, Runner Up for Best Conference Paper
    • 2015 Workshop on Health IT Economics, Runner Up for Best Young Scholar Award
  • Brad Greenwood, Ritu Agarwal (2016) “”Management Science;62(8),pp. 2281–2303
  • Brad Greenwood, Anand Gopal (2015) “”Information Systems Research; 26(4), 812-828
    • 2012 Academy of Management Best Empirical Paper Award,
  • Gordon Gao, Brad N Greenwood, Jeff McCullough, Ritu Agarwal; (2015) “”MIS Quarterly;Vol. 39 No. 3, pp. 565-589
    • 2015 MIS Quarterly Best Paper Winner
  • Corey M Angst, Sarv Devaraj, Carrie Queenan, Brad Greenwood; (2011) “Performance effects related to the sequence of implementation of health information technologies.” Productions and Operations Management; 20(3) 319-333
    • 2013 POMS College of Service Operations Most Influential Paper

Invited Publications

  • Brad N Greenwood, Gordon Burtch, Seth Carnahan (2017) “”Communications of the ACM;60 (7), 27-29

Awards

  • Spring 2022 Profiles of Mason Square Award, AV
  • Fall 2022 Teaching Excellence Award Nominee, AV
  • INFORMS – ISS – Bapna-Ghose Social Justice Best Paper Award “Digital Multisided Platforms and Women's Health: An
    Empirical Analysis of Peer-To-Peer Lending and Abortion Rates”
  • Association for Information Systems Distinguished Member, Fall 2022
  • The paper “Robotic Innovations in Medicine: Gender Biases in the Adoption and Utilization of DaVinci Surgical Suites,” received the 2022 OMT Responsible Research Award from the Academy of Management
  • 2022 Association for Information Systems Distinguished Member
  • 2022 Academy of Management Responsible Research Award (OMT Division) “Adaptable Tools and Women’s Job Performance inMale-Dominated Fields: Evidence from Robotic Surgery”
  • 2022 Organization Science Exemplar Article for Intra-Organizational Knowledge Transfer “The Role of Individual andOrganizational Expertise in the Adoption of New Practices”
  • 2022 Antonin Scalia Law School Award for Outstanding Academic Achievement in the Juris Master of Laws (Awarded to graduatingstudent with the highest core GPA)
  • 2022 George Mason School of Business Outstanding Service Award
  • 2022 George Mason School of Business Outstanding Publication Recognition
  • 2021 Research Support Grant – AV Foundation ($26,000)
  • 2021 Finalist - Academy of Management Fellows Responsible Research in Business & Management Award “The Role of DecisionSupport Systems in Attenuating Racial Biases in Healthcare Delivery”
  • 2021 Poets & Quants - 40 Under 40 - Best Business School Professors
  • 2021 AV School of Business Dean's Scholar Award 2021 - 2024
  • 2021 George Mason School of Business Outstanding Publication Recognition
  • 2020 National Academy of Sciences Cozzarelli Prize (Best Paper for Behavioral and Social Sciences at PNAS) “Physician–patientracial concordance and disparities in birthing mortality for newborns”
  • 2020 National Institute for Health Care Management Foundation Research Award Finalist “The Role of Decision Support Systems inAttenuating Racial Biases in Healthcare Delivery”
  • 2020 Management Science Best Paper Finalist “Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity”
  • 2020Strategic Management Society Best Paper Nominee“The Doctor Will See You Elsewhere: Enterprise Information Systems and Changing Firm Activities”
  • 2019Conference on Health IT Analytics Best Paper Runner-Up“The Doctor Will See You Elsewhere: Enterprise Information Systems and Changing Firm Activities”
  • 2019 ISS-INFORMS Service Award
  • 2020Marquis Who’s WhoAlbert Nelson Marquis Lifetime Achievement Award
  • 2020 Member ofMarquis Who’s Whoin America
  • 2018 AIS Early Career Award –Association for Information Systems
  • 2018 Sandra A. Slaughter Early Career Award –Information Systems Society – INFORMS
  • 2018 AOM Technology and Innovation Management Division’s (TIM) Emerging Scholar
  • 2018 Carlson School of Management Dean’s Small Grant
  • 2017 Carlson School of Management Award for Excellence in Research
  • 2017 Inaugural ICIS Paper-a-Thon –Mentor for Winning Team
  • Member of Academic Key’sWho’s Who in Business Higher Education(WWBHE) – Fall ‘17 – Present
  • 2017Management ScienceMeritorious Service Award
  • 2017Marquis Who’s Who in AmericaAlbert Nelson Marquis Lifetime Achievement Award
  • 2017 Summer at Census Scholar (US Census Bureau)
  • Fall 2017 – Academy of Management Best Paper Proceedings, “Just What the Doctor Ordered? Physician Mobility After the Adoption of Electronic Health Records” TIM Division
  • Richard J Fox Faculty Fellow (Temple University)
  • 2016 Member of Dean’s Research Roundtable (Fox School of Business)
  • 2016 Member ofMarquis Who’s Who in America
  • 2016 Young Scholars Seed Grant ($2000),Temple University
  • 2016Management ScienceMeritorious Service Award
  • 2015 MIS Quarterly Best Paper Award – “Vocal Minority and Silent Majority: How do Online Ratings ReflectPopulation Perceptions of Quality?” (Awarded Annually to Top Paper in the Journal)
  • Academy of Management Best Paper Finalist, “Managers’ Political Ideology and Gender Inequality withinOrganizations” OMT Division
  • Academy of Management Best Paper Nominee, “Can You Gig It? An Empirical Examination of the Gig Economyand Entrepreneurial Activity” TIM Division
  • 2015 Researcher of the Year, MIS Department, Temple University
  • 2015 Conference on Information Systems and Technology, Runner Up for Best Conference Paper “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Homicides”
  • 2015 Workshop on Health IT Economics; Runner-Up for Best Young Scholar Award “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Homicides”
  • 2015 Young Scholars Seed Grant ($2000),Temple University
  • 2015 Utah Winter Conference on Business Intelligence Poster Slam Most Publishable Paper; “The When and Why of Abandonment: The Effect of Organizational Incentives on Technology Lifecycles”
  • 2014 Most Outstanding Reviewer Award, MIS Quarterly (Awarded Annually to Top Reviewer for the Journal)
  • 2014 Young Scholars Seed Grant ($2500),Temple University
  • 2014 Outstanding Reviewer Award, Academy of Management (Awarded to top 5% of ~1000 BPS division reviewers)
  • 2014 Distinguished Reviewer Award, Academy of Management (Awarded to top 5% of ~700 ENT division reviewers)
  • 2013 Distinguished Reviewer Award, Academy of Management (Awarded to top 5% of ~700 division reviewers)
  • 2013 Allen Nash Outstanding Doctoral Student; RH Smith School of Business (College level award for research and service contribution – selected out of 92 students)
  • 2013 POMS College of Service Operations Most Influential Paper Award, “Performance Effects Related to the Sequence of Integration of Healthcare Technologies”
  • Attendee, Consortium for Competitiveness and Cooperation, Kansas City, MO Spring ‘13
  • Attendee, ICIS Doctoral Consortia, Orlando, FL Fall ‘12
  • Academy of Management Best Empirical Paper Award, “Tigerblood: Availability Cascades, Social Media, and the Environment of the Entrepreneurship” ENT Division Fall ‘12
  • University of Maryland, International Conference Support Award Fall ’11 ‘12
  • Brad Greenwood; Dingman Center for Entrepreneurship Best Working Paper Award “Tiger Blood: Availability Cascades, New Firm Formation and Performance in IT Ventures” Spring ‘11
  • Brad Greenwood, Anand Gopal; Dingman Center for Entrepreneurship Best Student Paper Award “Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location” Spring ‘10

Media Clippings

  • October 23, 2024 - The Academic Minute
  • July 25, 2024 - PsyPost
  • July 11, 2024 - The Conversation
  • September 7, 2023 - Bloomberg
  • July 12, 2023 - Poz
  • June 6, 2023 - American Association of Medical Colleges
  • March 9, 2023 - Electrek
  • December 7, 2022 - DC News Now
  • August 5, 2022 - Repro Rights NOW
  • June 14, 2022 - TIME
  • May 31, 2022 - The Conversation
  • November 29, 2021 - Fairfax Patch
  • September 30, 2021 - Alexandria Times
  • March 16, 2021 - Cincinnati Edition
  • January 13, 2021 - Forbes
  • January 13, 2021 - The Washington Post
  • November 10, 2020 - Insider
  • December 11, 2020 - Forbes
  • November 10, 2020 - Insider
  • August 17, 2020 - USA Today
  • August 1, 2020 - Forbes