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Nicole is the founder and publisher of RetailMinded.com, a well-respected retail industry resource that has been recognized worldwide for its leading business insight since 2007. She is also the Co-founder of the Independent Retailer Conference. Focused on independent retailers, small businesses and technology, Nicole has been the Spokesperson for American Express’s Small Business Saturday since 2014 and is recognized within the top 10 out 100 worldwide retail thought leaders since 2015 – including having held the #1 spot – and a retail “futurist” for IBM