The Business Roundtable鈥檚 2019 鈥淪tatement on the Purpose of a Corporation鈥 marked a bold departure from decades of economic orthodoxy. The CEOs of America鈥檚 largest companies jointly declared that the era of shareholder primacy was over. 鈥淓ach of our stakeholders is essential,鈥 they wrote, essentially demoting shareholders from sole arbiter of value to one among five鈥攖he others being customers, employees, suppliers, and communities.
In one stroke, stakeholder capitalism became the dominant value system of Big Business in America. Or did it? At the time, the statement was met with its share of skepticism. Some questioned the practicality of 鈥榮takeholderism;鈥 others doubted the sincerity of the CEOs鈥 commitment to change. In the years since, Harvard Law School researchers concluded that the Business Roundtable (BRT) signatories鈥 big talk within the companies they controlled. 鈥淭he BRT Statement was mostly for show,鈥 the researchers wrote.
But is there a less cynical interpretation? A commitment of this magnitude does not easily translate into action鈥攅specially within the relatively brief timeframe of a few years. As is often said in business, what isn鈥檛 measured cannot be managed. With all the vagueness and confusion around what is meant by stakeholder capitalism, companies don鈥檛 know where to start trying to move the needle. In other words, leaders need more clarity, not more sincerity.
Companies need simple, transparent metrics and benchmarks that accurately represent stakeholder value. That way, they could assess their performance in relation to competitors as well as internal goals. Moreover, investors, activists, and the general public could reward leaders and put pressure on laggards. The ensuing virtuous cycle would produce a climate of continuous improvement.
Rashed Hasan, executive-in-residence at 亚洲AV鈥檚 (B4BW), is working to make this a reality. Alongside a group of researchers and business advisors, he鈥檚 developing the Stakeholder Value Index (SVI), which he hopes will be a reliable framework for measuring business impact across the five stakeholders mentioned in the BRT Statement, as well as two additional stakeholders: the company itself and the planet.
The SVI draws upon several decades of research, as well as Hasan鈥檚 30 years of experience as a corporate manager, management consultant, and serial entrepreneur.
Here鈥檚 how it works. For each of the seven stakeholders, the research team has identified three main criteria鈥21 in all鈥攚ith some thematic overlap between them.
In the case of Employees, for example, Hasan has isolated three impact factors鈥攄iversity/culture/mobility, financial security, and employee productivity. The SVI team will aggregate various data points to arrive at a score for each of the three individually, and the sum of all scores serve as the stakeholder value score for Employees. The same method applies to the other six stakeholders, but using different criteria. The seven stakeholder scores, added together, generate one overall stakeholder value rating.
Some data points straddle several stakeholders. For instance, waste management statistics factor into the ethics and compliance area within Communities, as well as in Planet. All in all, 104 data points are required for a holistic assessment.
鈥淥ur work forms part of a growing portfolio of indices covering various facets of ESG, social responsibility, and sustainability. We regard these not as competitors but as allies in the urgent mission of business reform,鈥 says Hasan. Yet he asserts the SVI is unique in both its comprehensive approach and intended use as a strategic decision-making tool for corporate leaders, rather than a framework for risk mitigation.
Hasan and the SVI team are currently applying the framework to the Fortune 100 and generating a stakeholder value score for each company to create the inaugural SVI report, which they plan to release in late 2022. Their ultimate goal is for the SVI to have its own digital home where companies can go to submit their data and benchmark themselves against industry rivals.聽聽聽聽聽
However, the spotty availability of corporate data has created challenges for the SVI team, as it presumably would for any external party attempting to quantify stakeholder capitalism. Holistic indices such as the SVI rely on detailed information, particularly in mission-critical domains. Yet, of the 104 data points necessary to calculate a company鈥檚 stakeholder value score, only 70 percent are easily found. Wage information, for example, is a key area where lack of transparency is a major issue. We can assume that companies are all adhering to the federally mandated minimum wage鈥攁lthough is still a pressing concern鈥攂ut that says little to nothing about whether workers are being paid a living wage by the standards of their locality.
Hasan believes that if we are serious about transitioning to stakeholder capitalism, we need a scorecard. And that means companies must become more comfortable sharing data they have traditionally withheld. Would-be change agents both within and outside large corporations should start with the data.