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Jourdan Saunders is a licensed speech-language pathologist and CEO of , which she founded to assist organizations in developing accessible marketing solutions for people with disabilities and facilitate compliance with regulations related to accessibility.��

Saunders met Toni Andrews, senior associate director, Community and Local Government Relations at ����AV's Mason Square, via the Arlington Chamber of Commerce’s Education and Workforce Development Committee, who connected Saunders with Paula Sorrell, associate vice president, innovation and economic development, . ��

Sorrell suggested that Saunders participate in the�� which helps Virginia’s inventors and entrepreneurs take the right steps in bringing new technologies and innovations to market. ICAP is part of Virginia’s Small Business Development Centers at George Mason and one of the many offered at the university.��

Saunders’ clinical experience exposed her to the need for industrial accessibility services. “As my clients transitioned into the workforce, there weren’t many opportunities due to a lack of accessibility and the perception that disabled people aren’t capable of working certain jobs.”

When Saunders met with Sorrell, they discussed the founding of her company and its next phase of growth—the development of a health care platform that would increase accessibility to electronic health records.��

ICAP participants complete five three-hour sessions centered on customer discovery, conduct at least 20 customer discovery interviews, complete supplemental assignments, and meet with dedicated mentors.

Mentorship is a key component of ICAP. Each participant is paired with a dedicated mentor who provides feedback on each discovery interview, shares insight as an entrepreneur, and introduces mentees to connections that align with their goals.

“I’m grateful to have been introduced to ICAP,” Saunders said. “Having a dedicated mentor provide specific and actionable feedback following customer discovery interviews was very helpful.”��

Program participants are also vital to network expansion. “Networking with my fellow cohort members expanded my reach,” Saunders said. “Many of my clients are in different states. However, through ICAP, I’ve made local connections that I can leverage as I grow my business.”��

Once participants complete ICAP, they continue to have access to resources. The ICAP team stays engaged as a company progresses through its milestones, becoming a later-stage startup and eventually transitioning from a startup to a growth company and the unique needs this entails.

Since completing ICAP, Saunders has attended an industry conference and expanded her network. She expects to have a prototype of the accessible health care application ready for beta testing within the next six months.

“ICAP’s focus on customer discovery, mentorship, and resources are invaluable benefits for entrepreneurs,” Saunders said. “You become part of a community, an ecosystem, that’s continuous.”

George Mason’s Small Business Development Centers offer free of charge as part of the , a pathway to a bachelor's degree or help starting a business for any Virginian who wants one.
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