In This Story
For at least two years, CEOs have been trying to bring employees back to the office, citing remote work’s supposed negative effects on productivity, morale, and creative collaboration. Managers, we’re told, are having a hard time monitoring and motivating dispersed teams. But what if bringing employees back to the office won’t put the genie back in the bottle?
, professor of management at the at AV, argues that the furor over remote work masks deeper cultural issues at play in many organizations. This cultural malaise has employees pining for an imagined past where they felt grounded and connected with their colleagues. In short, remote workers aren’t unmanageable—they’re suffering from pangs of nostalgia.
Rockmann’s recently published research paper in (co-authored by Jessica Methot of Rutgers University and Emily Rosado-Solomon of Babson University) documents the results of surveys conducted during the height of Covid (September 2020). The thrice-daily surveys were delivered over a two-week period to 110 full-time professionals. Respondents were asked to report on their feelings of nostalgia, as well as emotional coping strategies, task performance, and counterproductive work behaviors (e.g. withholding support from colleagues and stealing time from their employer).
The overwhelming majority of participants (98 out of 110) admitted to experiencing nostalgia for life before Covid. And these feelings could have either positive or negative outcomes, depending on how the respondents dealt with them. Rockmann points to two pathways that showed up across the surveys as a whole, which he labels “approach” and “avoid.”
One way respondents reacted to nostalgia was to use so-called “cognitive change” strategies, which help regulate emotions through shifts in perspective. For example, someone feeling sad about being trapped at home during the pandemic could think to themselves, “It could be so much worse. At least I don’t have Covid like so many others.” These strategies seemed to evoke empathetic responses, leading the survey participants to reach out to colleagues to check in or offer assistance.
Equally prevalent in Rockmann’s results, however, was a much darker pathway. Instead of reaching out to others in response to nostalgia, respondents tended to turn inward in an attempt to minimize the emotional discomfort. Psychological researchers call this sort of reaction “attentional deployment.” “It’s a defense mechanism whereby you don’t feel you have the means to really connect with others, so you leverage your attention away from the source of pain,” Rockmann explains. This pathway led to incidents of “acting out”—the above-mentioned counterproductive work behaviors.
Rockmann says these Covid-era findings remain relevant for at least two reasons. First, survey respondents’ written comments sound like they could have been written yesterday, rather than four years ago. Common nostalgic themes revolved around co-workers, the structure of co-located work, etc.—all oft-heard plaints of remote workers in 2024. Second, the normalization of remote work well predated Covid—as on the topic has documented. Covid accelerated an inevitable transition that was already well underway. Therefore, workers of a certain age would likely be feeling some nostalgia, even if there had never been a Covid pandemic.
How can organizations help employees conquer nostalgia, or at least encourage healthier ways of coping with nostalgia? The obvious answer might be what CEOs are trying to do—end remote work altogether. “While return-to-office may make sense for some companies, I would emphasize that nostalgia cannot be fixed that way. Nostalgia is about longing for the past—or, more accurately, longing for a return to how we remember the past, usually through rose-colored lenses,” Rockmann says.
Any political demagogue will tell you that people are most susceptible to nostalgia when they feel isolated and afraid. The fact that nostalgia is so widespread in today’s workplace would seem to confirm showing how organizational cultures fail to promote positive relationships among employees.
Combating the nostalgia epidemic will require a cultural reset for many organizations. “Managers will need to engage much more closely with employees, asking sensitive questions (e.g. “What do you miss about working here before Covid?”) and co-creating individualized solutions to help employees fully adjust to the major changes in their working environment,” Rockmann says.